Make your practice more attractive: advertise prophylaxis offers correctly

What prophylaxis services are available?

Optimal oral health describes an oral condition that is free from disease, inflammation and discomfort. This includes healthy teeth, inflammation-free gums and mucous membranes as well as fresh breath. There are various prophylaxis services that patients should take advantage of in order to achieve optimal dental health:

1. preventive medical check-ups

Regular check-ups at the dentist should take place at least twice a year. The condition of the oral cavity is examined and documented. Possible problems such as inflamed gums (gingivitis), deep gum pockets (periodontitis) and decayed teeth can be detected and further treatment can be planned.

2. oral hygiene advice

Individual oral hygiene is discussed. Instructions are given on the correct brushing technique as well as advice on suitable toothbrushes, the use of dental floss and mouthwashes.

4. professional teeth cleaning (PZR)

The PZR includes the thorough and gentle removal of discoloration from the tooth surfaces using a powder jet device. Supragingival plaque, tartar and approximal surfaces are cleaned using ultrasound and a scaler. The surfaces are then polished and, if necessary, the enamel is fluoridated.

5. follow-up checks for periodontal treatment

Regular follow-up care for periodontal disease is crucial for the long-term success of the treatment. It is important to have your teeth professionally cleaned at least twice a year and to attend dental check-ups. Thorough oral hygiene with dental floss, interdental brushes and avoiding risk factors such as smoking also contribute to long-term success.

6. individual prophylaxis for children

This is aimed at promoting children's oral health, preventing the development of tooth decay and teaching both correct oral hygiene and tooth brushing techniques. Individual prophylaxis also includes fluoridation of the teeth and sealing of the chewing surfaces of the molars. It is recommended that children's prophylaxis be carried out twice a year.

‍

What advantages do prophylaxis offers have for your dental practice?

• Customer loyalty: Regular appointments and care promote the bond between patient and dental practice. Prophylactic measures prevent many diseases and toothache and improve your patients' quality of life. ‍
• Increase in turnover: Prophylaxis offers provide an additional source of income. They expand your range of services and do not have to be within your fixed budget. Services such as professional tooth cleaning and sealing of premolar teeth are billed privately according to GOZ.‍
• Image: As a dental practice with a wide range of prophylaxis services, you contribute to the general dental health of the population and thus strengthen the trust of your patients and demonstrate your competence in the field of dental prevention.

‍

Increase the visibility of your prophylaxis offers

How can you as a dentist make your prophylaxis options even more visible in your dental practice and thus increase your turnover? The following options are available to you in your dental practice:

1. use notices and posters

Notices and posters in your dental practice inform your patients about the prophylaxis options available. They also beautify the waiting area and create a professional atmosphere. It is also advisable to display pictures with calming motifs and flowers in the waiting area to give the dental practice a peaceful atmosphere. Pictures of nature, for example, make patients feel positive: This is according to a study on the placement of pictures in rooms.

Important: Hang the posters and notices with prophylaxis information at the patients' eye level.

2. rely on flyers and brochures

Flyers and brochures offer an excellent opportunity to provide patients with comprehensive information about your prophylaxis services. By being able to take these information materials home with them, your patients have the opportunity to familiarize themselves with the various prophylactic measures at their leisure.

Frequently asked questions are answered in advance, effectively closing the information gap. Professionally designed flyers and brochures not only convey important information, but also emphasize the professionalism and quality awareness of your practice, which strengthens patient confidence and positively influences the perception of your brand.

Suitable locations for flyers and brochures

• Reception desk
• Flyer and brochure holder in the entrance area
• In the waiting area on the table or also in a wall or floor holder

Important: Make sure that your flyers and brochures are presented prominently and clearly and are always available in sufficient quantities. It is equally important that these materials are regularly updated.

Avoid displaying too many different flyers and brochures to prevent information overload for your patients. A clear and focused selection will help to draw attention to your most important prophylaxis offers and make it easier for patients to absorb information.

3. use your online presence

In today's world, an exclusively offline practice is no longer up to date. A strong online presence is crucial, as patients usually find out about a practice and its services online before making a decision.

A well-structured website that is regularly updated and includes patient feedback plays a key role in building trust and provides detailed information about your services and offers. Especially in the area of prophylaxis, current promotions should be highlighted. Integrating a booking button for prophylaxis appointments and optimizing the website for mobile devices can significantly increase bookings.

It is also advisable to strengthen your social media presence. Social media offers a good platform to present the work of your team and explain prophylaxis measures in a clear way. You can build a personal connection with your patients by providing behind-the-scenes insights and showing the daily workflow. Social media also facilitates direct communication, allows questions to be answered quickly under posts and is ideal for providing information about promotions in the prophylaxis sector or organizing competitions. This not only allows you to attract new patients, but also effectively set yourself apart from the competition.

4. send out regular newsletters

Regularly sent newsletters are an effective tool for continuously informing your patients about existing and new prophylaxis measures. Targeted and regular communication strengthens your patients' loyalty to your dental practice.

Newsletters offer two key advantages: Firstly, they are environmentally friendly, as they reduce the need for printing materials and paper, and secondly, they are characterized by efficient and cost-effective production.

You can use newsletters to present exclusive offers, for example introductory campaigns or seasonal promotions such as Christmas vouchers for prophylaxis treatments. The digital form makes it possible for your newsletters to be called up, read and taken into account anytime and anywhere on smartphones. This not only increases the reach of your messages, but also promotes the active involvement of your patients in what is happening at your practice.

5. offer personal advice

A personal consultation is the foundation for a trusting relationship between dentist and patient. As an expert, you lead the discussion, provide information about the range of prophylaxis services offered by your practice and take the time to understand the medical history as well as the individual wishes and expectations of your patients. On this basis, you will develop a customized prophylaxis plan together.

Education about the importance of good oral hygiene, supported by positive examples from your practice, plays a crucial role in motivating patients to improve their oral hygiene. Individually recommended intervals for check-ups and prophylaxis treatments are tailored to each patient's oral health status.

A proactive telephone recall system helps your patients not to forget upcoming examinations and prophylaxis appointments. This helps to avoid multiple appointments and promotes prompt implementation of the recommended measures. Particularly with young patients and their parents, you emphasize the importance of specific prophylactic measures, such as sealing occlusal surfaces, and encourage them to make timely appointments.

This strategy not only strengthens your patients' oral health, but also reinforces their trust in your practice as a competent and caring partner when it comes to dental health.

6. enter into cooperations

In order to present your prophylaxis services more effectively, it is advisable to enter into various collaborations in your community.

Cooperation with schools and kindergartens

Communicating the importance of prophylaxis in schools and nurseries at an early stage is essential. Through regular visits, we can not only carry out dental examinations and make treatment recommendations, but also educate children directly about oral hygiene and actively involve parents through prophylaxis information evenings. This promotes a lifelong awareness of dental health.

Cooperation with companies

Workplace health promotion provides an excellent platform to reach new potential patients. By offering workshops on the importance of prophylaxis and providing individual consultations with our dental staff, we can raise awareness of oral health directly in the workplace. In addition, displaying flyers and brochures from our dental practice is an effective way to promote our services to a wider audience.

Cooperation with pharmacies

Cooperation with pharmacies enables us to offer joint prophylaxis workshops and training courses for interested parties. By recommending specific oral hygiene products, we can not only promote oral health, but also increase our presence in the local community by placing posters, flyers and brochures in pharmacies.

Cooperation with health centers

Joint health promotion programs with health centers are a great way to raise awareness about oral health and prophylaxis. Through training courses and workshops, we can provide comprehensive information on oral health and at the same time distribute our practice's information flyers and brochures with detailed prophylactic measures and offers.

Conclusion: Strategies for increasing the visibility of your prophylaxis offers

A combination of these options significantly increases the visibility of your dental practice, encourages your patients to take advantage of the prophylaxis offer and at the same time raises awareness of oral hygiene.

The personal designations used in this article always refer equally to all persons. For the sake of better readability, we have refrained from using double or opposite names.

‍