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The modern medical practice — 7 strategies to modernize your practice

A modern medical practice is the key to efficient practice management and a lasting feel-good atmosphere. Relieve your practice staff and talk to your desired patients — we'll tell you seven strategies on the way to a future-proof and modern medical practice.

23.2.2024
Dr. Philipp Gebhardt
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output:  Moderner Krankenhausflur mit Empfang und Pflanzen.

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In this article, you'll read:

1. Thanks to digitization to a modern medical practice

Digitalizing routine tasks is probably the most effective way to a modern medical practice that benefits both your employees and your patients. Through the Partial automation of everyday processes save money in the long run. In any case, you gain more time for your patients.

The possibilities of the telematics infrastructure

Regardless of whether E-prescription, electronic health records or Eau — the federal government's telematics infrastructure provides the technical basis for secure management of sensitive health information. Even though the legal obligation to use these services was initially a feat of strength for many medical practices, in the long term, all parties involved benefit from significantly more efficient processes.

Use digital services

The right practice software is the backbone of every medical practice. Importantly, programs that manage sensitive patient information officially certified are. The Federal Association of Statutory Health Insurance Physicians has appropriate Admission lists published.

Stand out as a modern medical practice and offer digital services that go beyond legal obligations: 

  • Digital document management: Set documents such as Information and medical history sheets available digitally. Using electronic signature These can be signed and stored automatically. This saves your practice staff valuable time.
  • Digital patient recording: In addition, digital document management enables your patients to digitally register at the practice. It is particularly attractive for parents of young children to fill out an online medical history form before visiting the practice.
  • Digital invoices: Digital invoice delivery via a user-friendly billing portal ensures a modern overall experience with your medical practice. Patients can pay online without media disruption.
  • factoring: Secure your liquidity and protect yourself from repeated bad debts through automated patient scoring.
  • Patient portal: Ensure up-to-date communication with your patients and offer them the opportunity to easily manage their documents and invoices — without time-consuming registration.

Digitalization of practice processes

Ideally, all of these functions can be implemented in just one software. For example, they use BiSS45 practices therefor Nelly. From anamnesis to cost estimate to billing, everything is done completely digitally. This saves time in patient admission 30 to 60 minutes per day and a general reduction in printing costs of 80 percent.

2. Focus on the patient

Patient-centered treatment focuses on patient experience. This modern approach goes beyond simply treating diseases and strives for a comprehensive and insight-based patient care on. Active involvement of patients and greater consideration of their living conditions creates a respectful relationship between patient and medical team.

Useful tips for patient-centered practice:

  • Self-service: Empower your patients to take action themselves. Offer the option to book appointments online, use a digital patient portal and offer information flyers about preventive examinations in the waiting room. As a result, your patients feel more involved and noticed.
  • Info queue: Hardly anything is more frustrating for patients than a permanent signal of occupancy. Instead, set up a queue and update it regularly with relevant information — for example about current illnesses in circulation, useful preventive examinations or health tips.
  • Accessibility: Make practice rooms barrier-free to provide patients with reduced mobility with easy access. Diversify your means of communication to ensure that information is accessible to all patients, regardless of any restrictions.
  • Video consultation: Die digital consultation opens up new avenues of medical advice. Patients can obtain medical advice from the comfort of their own home, which is particularly beneficial during the cold season or for people with reduced mobility. This not only creates comfort for patients, but also relieves pressure on practice rooms.
Bei der patientenzentrierten Behandlung liegt der Fokus auf der Patientenerfahrung. Dieser moderne Ansatz geht über die bloße Behandlung von Krankheiten hinaus und strebt eine umfassende und auf Verständnis basierende Patientenversorgung an. Durch eine aktive Einbindung der Patienten und eine stärkere Berücksichtigung ihrer Lebensumstände entsteht eine respektvolle Beziehung zwischen Patient und medizinischem Team. 

3. Focus on sustainability

Awareness of sustainability is also increasing in the healthcare sector. The positive impact of sustainable practice Does not only affect the environment, but also affects the Profitability of a modern medical practice off. Reducing energy costs, saving resources and possible funding for environmentally friendly measures can offer long-term financial benefits. In addition, the practice is becoming more attractive for very environmentally conscious patients.

An essential component of this is a sustainable practice equipment. For example, use paper rolls and toilet paper made from recycled paper. Choose sterilization and reuse instead of disposable items, buy CO2-neutral workwear and use rechargeable batteries in small appliances.

But you can make your contribution to environmental protection not only with regard to consumables. Also with regard to permanently installed devices and technologies There is a lot of CO2 savings potential. For example, digital patient management such as Nelly drastically reduces paper consumption. You should also rely on green electricity and energy-saving lighting and heating systems.

Ein essenzieller Baustein dabei ist eine nachhaltige Praxisausstattung. Nutzen Sie beispielsweise Liegenpapierrollen und Toilettenpapier aus recyceltem Papier. Setzen Sie auf Sterilisation und Wiederverwendung statt auf Wegwerfartikel, kaufen Sie CO2-neutrale Arbeitskleidung und verwenden Sie wiederaufladbare Akkus in Kleingeräten.

4. Demonstrate presence through practice marketing

In times of overcrowded medical practices and a serious shortage of skilled workers, practice marketing is often directed less at patients than at potential employees. Take advantage of the various options offered by digital advertising media and Position yourself as an attractive employer.

  • Site: A modern and informative website is the figurehead of your practice. Here, potential patients can find relevant information about your range of services and interested professionals get a first impression of their potential new job.
  • Social media: Strengthen your modern presence through social media. Regular contributions on health topics, updates from practice and patient feedback promote patient loyalty. Perhaps your practice team would like to contribute ideas and contributions. This can promote motivation in the team and, in the best case, solves a “I want to work there too! “off.
  • Newspaper articles: Through strategically placed contributions In local media, you can strengthen your presence in the community. Showcase your expertise and gain readers' trust through articles on relevant health topics, events, or innovative services from your practice.

But be careful: Don't make marketing and social media an additional task for your medical professionals, which are already heavily utilized. It is better to hire a part-time marketing employee or work with freelance specialists from your region.

5. Provide a feel-good atmosphere

Your practice doesn't have to be an oasis of happiness — but dark practice rooms, dusty anatomical models and worn furniture do not create a pleasant atmosphere for patients or medical staff. Create a pleasant color scheme, comfortable furniture and cleverly placed green plants calming environment. In this way, you also visually convey the impression of a modern medical practice.

6. Stay on track with education and training

Continuous education and training keep both doctors and medical staff up to date on treatment methods, administrative issues, and technology. This not only improves the quality of patient care, but also strengthens patients' confidence in your expertise. You also offer your medical assistant attractive development opportunities.

7. Take data protection seriously

As a guardian of sensitive patient data, security and confidentiality must be paramount in your practice. The use of secure IT systems, encrypted communication and training for the practice team are decisive measures to Protect the integrity of patient data. A comprehensive understanding of privacy practices not only strengthens compliance with applicable law, but also ensures the reputation of your practice and the trust of staff and patients.

Nelly, for example, attaches great importance to data protection: The tool is GDPR-compliant and TÜV-certified. All patient data is secure, encrypted and stored only on German servers.

Conclusion: A modern medical practice has many advantages

The conscious positioning as a modern medical practice gives you a wide range of benefits. Probably the most decisive advantage is the effect on your existing and future personnel. Through modern practice rooms, attractive training opportunities and powerful technology become a sought-after employer.

Another important advantage is significantly leaner processes. Through technology-based automation, you relieve yourself and your practice staff of time-consuming administrative tasks. So stays again more time for consultations without time pressure.

In addition, a clear orientation as a modern medical practice also strengthens your Public image. Patients appreciate modern facilities, digital amenities and efficient processes. This can be reinforced by a good online presence.

Last but not least, you benefit financially from modern structures. By automating and optimizing processes, you can make more targeted use of resources and reduce costs. This increases the profitability of your practice over the long term.

Now you too can create a digital workflow in your practice. Wir advise you without obligation and free of charge to your individual case!

Contact Nelly now!

The personal names used in this article always refer equally to all persons. Dual naming and alternate names are omitted in order to improve readability.

Dr. Philipp Gebhardt

Dentist and orthodontist @BISS45

The orthodontic specialist Dr. Philipp Gebhardt and founder of BISS45 offers orthodontic treatment at the highest level in his practices. In order to guarantee the best possible treatment, Philipp Gebhardt has been a conscious pioneer in digitization for years.

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