What prophylaxis offers are there?
Optimum oral health describes an oral condition that is free from diseases, inflammations and complaints. This includes healthy teeth, inflammation-free gums and mucous membranes, and fresh breath. There are various prophylaxis services that patients should take advantage of in order to achieve optimal dental health:
1. Preventive checkups
Regular dental checkups should take place at least twice a year. The condition of the oral cavity is examined and documented. Possible problems such as inflamed gums (gingivitis), deep gingival pockets (periodontal disease) and carious teeth can be discovered and further treatment can be planned.
2. Oral hygiene consultation
Individual oral hygiene is discussed. Instructions are given on the correct brushing technique as well as advice on the appropriate toothbrush, use of dental floss and mouthwashes.
4. Professional teeth cleaning (PZR)
The PZR includes the thorough and gentle removal of stains on the tooth surfaces using a powder blasting device. Ultrasound and scalers are used to clean supragingival plaque, tartar as well as estimal surfaces. The polishing of the surfaces and, if necessary, the fluoridation of the tooth enamel are then carried out.
5. Follow-up checks for periodontal treatment
Regular aftercare for periodontal disease is crucial for the long-term success of the treatment. It is important to have a professional tooth cleaning carried out at least twice a year and to take part in dental checkups. Thorough oral care with dental floss, interdental brushes and avoiding risk factors such as smoking also contribute to long-term success.
6. Individual prophylaxis for children
This is aimed at promoting children's oral health, preventing the development of tooth decay and training both proper oral hygiene and toothbrushing techniques. This also includes fluoridation of teeth and sealing of chewing surfaces in the molar area for individual prophylaxis. It is recommended that children's prophylaxis be carried out twice a year.
What are the benefits of prophylaxis services for your dental practice?
- Customer loyalty: Regular appointments and care promote the bond between patient and dental practice. Through prophylaxis measures, you can prevent many illnesses and toothaches and improve the quality of life of your patients.
- Sales increase: Prophylaxis offers offer an additional source of income. You expand your range of services and don't have to be within your fixed budget. In fact, services such as professional tooth cleaning and sealing of premolar teeth are billed privately in accordance with GOZ.
- Image: As a dental practice with a wide range of prophylaxis services, you contribute to general dental health among the population and thus strengthen the trust of your patients and demonstrate your expertise in the area of dental prevention.NOT
Increase the visibility of your prophylaxis offerings
As a dentist, how can you make your prophylaxis options even more visible in your dental practice and thus increase your turnover? The following options are available in your dental practice:
1. Use notices and posters
Notices and posters in your dental practice inform your patients about the options available for prophylaxis. They also embellish the waiting area and give it a professional atmosphere. In addition, it is recommended to place pictures with calming motifs and flowers in the waiting area to give the dental practice a peaceful atmosphere. For example, images of nature make patients feel positive: This is what a study says for attaching pictures to rooms.
Important: Hang posters and notices with prophylaxis information at patients' eye level.
2. Rely on flyers and brochures
Flyers and brochures offer an excellent opportunity to provide patients with comprehensive information about your prophylaxis offerings. By being able to take these information materials home, your patients have the opportunity to deal with the various prophylaxis measures in peace and quiet.
Frequently asked questions are answered in advance, effectively closing the information gap. Professionally designed flyers and brochures not only provide important information, but also underline the professionalism and quality awareness of your practice, which strengthens patients' trust and positively influences the perception of your brand.
Suitable places for flyers and brochures
- reception counter
- Flyer and brochure holders in the entrance area
- In the waiting area on the table or also in a wall or floor holder
Important: Make sure that your flyers and brochures are presented prominently and clearly and are always available in sufficient quantities. It is equally important that these materials are regularly updated.
Avoid displaying too many different flyers and brochures to prevent information overload among your patients. A clear and focused selection helps to focus attention specifically on your most important prophylaxis offerings and to make it easier for patients to receive information.
3. Use your online presence
In today's world, an exclusively offline practice is no longer up to date. A strong online presence is crucial, as patients usually find out online about a practice and its offerings before making a decision.
A well-structured website that is regularly updated and includes patient feedback plays a key role in building trust and provides detailed information about your services and offerings. Current actions should be highlighted, particularly in the area of prophylaxis. By integrating a booking button for prophylaxis appointments and optimizing the website for mobile devices, bookings can be significantly increased.
In addition, it is advisable to strengthen your social media presence. Social media offers a good platform to present the work of your team and to clearly explain prophylaxis measures. By taking a look behind the scenes and presenting the daily workflow, you can establish a personal connection with your patients. Social media also facilitates direct communication, allows questions to be answered quickly under posts and is ideal for providing information about prophylaxis activities or organising competitions. As a result, you can not only attract new patients, but also effectively stand out from the competition.
4. Send out regular newsletters
Regularly sent newsletters are an effective tool for continuously informing your patients about existing and new prophylaxis measures. Through targeted and regular communication, you strengthen your patients' loyalty to your dental practice.
Newsletters offer two major advantages: On the one hand, they are environmentally friendly as they reduce the need for printing materials and paper, and on the other hand, they are efficient and cost-effective to create.
Through newsletters, you can present exclusive offers, such as introductory campaigns or seasonal promotions such as Christmas vouchers for prophylaxis treatments. The digital form makes it possible for your newsletters to be retrieved, read and taken into account anytime and anywhere on smartphones. This not only increases the reach of your messages, but also promotes the active involvement of your patients in what is happening in your practice.
5. Offer a personal consultation
Personal advice is the basis for a trusting relationship between dentist and patient. As an expert, you will lead the conversation, provide information about the range of prophylaxis services offered by your practice and take time to understand your patients' medical history and individual wishes and expectations. On this basis, you will jointly develop a tailor-made prophylaxis plan.
Education about the importance of good oral hygiene, supported by positive examples from your practice, plays a decisive role in motivating patients to improve oral care. Individually recommended intervals for check-ups and prophylaxis treatments are tailored to the state of each patient's oral health.
A proactive recall system via telephone helps your patients not to forget upcoming examinations and prophylaxis appointments. This helps to avoid multiple appointments and promotes timely implementation of the recommended measures. Especially for young patients and their parents, you stress the importance of specific prophylaxis measures, such as sealing chewing surfaces, and encourage them to make timely appointments.
This strategy not only strengthens your patients' oral health, but also strengthens trust in your practice as a competent and caring partner when it comes to dental health.
6. Engage in collaborations
In order to present your prophylaxis services more strongly, it is advisable to enter into various collaborations in your community.
Cooperation with schools and kindergartens
Communicating the importance of prophylaxis in schools and kindergartens at an early stage is essential. Through regular visits, we can not only carry out dental examinations and make treatment recommendations, but also educate children directly about oral hygiene and actively involve parents through prophylaxis information evenings. This promotes lifelong awareness of dental health.
Cooperation with companies
Workplace health promotion offers an excellent platform for reaching new potential patients. By offering workshops on the importance of prophylaxis and providing individual advice from our dental staff, we can raise awareness of oral health directly in the workplace. In addition, presenting flyers and brochures from our dental practice is an effective way to present our services to a wider audience.
Cooperation with pharmacies
Cooperation with pharmacies enables us to offer joint prophylaxis workshops and training courses for interested parties. By recommending specific oral hygiene products, we can not only promote oral health but also increase our presence in the local community by placing posters, flyers and brochures in pharmacies.
Cooperation with health centers
Joint health promotion programs with health centers are an excellent way to raise awareness of oral health and prophylaxis. Through training and workshops, we can provide comprehensive information on oral health and at the same time disseminate our practice's information flyers and brochures with detailed prophylaxis measures and offers.
Conclusion: Strategies to increase the visibility of your prophylaxis offerings
A combination of these options significantly increases the visibility of your dental practice, encourages your patients to take advantage of prophylaxis and at the same time increases awareness of oral hygiene.
The personal names used in this article always refer equally to all persons. Dual naming and alternate names are omitted in order to improve readability.
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